A small creative advisory.
Drukskrif helps brands and agencies decide what’s worth making. We work with leaders and teams who want to slow down at the moments that matter, make better creative calls, and put work into the world that holds up.
Right now, much of that work is about navigating how new technology accelerates execution, but doesn’t accelerate judgment. The faster the tools get, the more decisions matter.
What we do:
Advisory
Fractional creative direction and strategy — on the work and the decisions around it. Strategy
Bringing new technology into day-to-day creative and communications work.
Creative & Communications
Senior copywriting, concept and creative direction for brand campaigns, and communications work (B2B, B2C, B2G).
Who runs it?
Drukskrif is run by Jacques Cilliers:
Twelve years across advertising, editorial and content: From sub-editing and senior copywriting to creative direction, much of it on the question Drukskrif exists to answer: What holds up as tools and the world changes.
Most recently he drove AI integration across an African advertising group’s creative and strategy teams. Before that, five years leading in-house creative teams and advising global clients on adopting new technology. Before that, advertising, editorial, PR and newsrooms. Recognition across the work includes 5 Loeries shortlists, Pendoring Campaign Gold and a NewGen Gold for content marketing.
He writes Synthetic Taste on Substack, with recent contributions to BizCommunity, and speaks on innovation and creativity.
